CBS CLAIMS SEASON RATINGS CROWN

With three days left to be tallied for the May sweep, CBS has declared victory in the Nielsen ratings for the 2012-2013 television season. The network says it will finish first in viewers for the 10th time in 11 years and – importantly – bumped FOX from the top spot in Adults 18-49.

ADVERTISER TIDBITS

A new advertising campaign for Le Cordon Bleu College of Culinary Arts in Illinois seeks to provide viewers with an inside look at what drives so many students to pursue the unique culinary experience the school offers. In a series of TV ads, current students and chef instructors capture the essence of the Le Cordon Bleu brand by learning the culinary and pastry arts in industry commercial kitchens chopping, sautéing, decorating and plating dishes.

Bounce TV unveiled its first-ever Upfront slate of new programming

Bounce TV unveiled its first-ever Upfront slate of new programming, including five new original series. My Crazy Roommate is an original scripted sitcom featuring two young African American women, from vastly different backgrounds, forced together as roommates as each struggles to find fame and fortune in Los Angeles.